LACMA Turns to Snapchat Again, this Time for a Virtual Monuments Project

None cinema screen with grid of images in dark auditorium

The museum announced a partnership on Tuesday with Snap Inc., Snapchat’s parent company, on the augmented reality project “LACMA x Snapchat: Monumental Perspectives.” The multiyear initiative will pair local artists chosen by LACMA with AR technology to create site-specific monuments and murals that can be seen on the Snapchat app.

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